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The Concept of Kibun

. Kibun is a word with no literal English translation; the closest terms are pride, face, mood, feelings, or state of mind.
. If you hurt someone's kibun you hurt their pride, cause them to lose dignity, and lose face. Korean interpersonal relationships operate on the principle of harmony.
. It is important to maintain a peaceful, comfortable atmosphere at all times, even if it means telling a "white lie".
. Kibun enters into every facet of Korean life.
. It is important to know how to judge the state of someone else's kibun, how to avoid hurting it, and how to keep your own kibun at the same time.
. In business, a manager's kibun is damaged if his subordinates do not show proper respect. A subordinate's kibun is damaged if his manager criticizes him in public.
. Nunchi is the ability to determine another person's kibun by using the eye.
. Since this is a culture where social harmony is crucial, being able to judge another person's state of mind is critical to maintain the person's kibun.
. Nunchi is accomplished by watching body language and listening to the tone of voice as well as what is said.