MICRO FISH BUSINESS
FEASIBILITY STUDY/BUSINESS PLAN OUTLINE "And you thought you were just gonna open a store and start making money ??"
Why "Micro fish"? Comes from ... to teach him how to fish ... :-)
 COVER SHEET
Project Title, Organization Name, Address, Contact Person(s), Telephone, Fax, & Internet Address (if applicable)
EXECUTIVE SUMMARY
One Page Outline Covering Overall Business Concept and Types/Amounts of Financial or other Assistance Being Requested
TABLE OF CONTENTS
(Make it easy for potential lenders to find the information they're looking for.)
NARRATIVE OUTLINE:
- Type of Business -- Products and/or Services to be Offered
- Proposed Location & Geographic Area
- Overall Industry & Market Considerations/Activity Expectations
- Types & Sources of Merchandise
- Start-Up Inventory Requirements
- Merchandise Mark-Up/Pricing Policy -- Anticipated Profit Margin
- Customers/Clientele, & Demographics for Area to be Served
- Advertising, Marketing, & Promotional Strategy
- Competition Analysis (How do you plan to compete with shopping malls, national chain stores, mega-discount warehouses, factory outlets, franchise operations, high efficiency mail-order & Internet discount merchandisers ??)
- Customer Satisfaction Assurance Policies
- Type of Business Organization -- Sole Proprietor, Partnership, Corporation, etc.
- Owners & Operators -- Background, Qualifications, Specialized Knowledge & Skills
- Staffing/Personnel Requirements, & Personnel Management Considerations
- Language & Format for Routine Business Correspondence/Transactions
- Systems/Procedures for Recordkeeping, Filing, Information Storage & Retrieval
- Accounting, Bookkeeping, Financial Management, & Tax Preparation ("Yuz throw all yer receipts inta a big cigar box, right ??")
- Physical Facility Requirements, Lease/Purchase Arrangements
- Specific Locational Factors Necessary for Success: Proximity to Clientele, Complimentary Businesses, Customer Parking Facilities and Pedestrian Traffic, etc. ("LOCATION, LOCATION, & LOCATION !!")
- Access to Transport/Shipping Facilities & Services -- Mail, UPS, Highway, Railroad, Airport, etc.
- Utilities & Services Access -- Start-Up & Estimated Monthly Costs for Water, Sewer, Trash & Garbage Removal, Gas, Electricity, Telephone/Computer/Fax
- Zoning, Licensing, Insurance, Legal Consultation, Union Coordination, Environmental Impact, etc.
- Store Layout, Merchandise Display Space & Fixtures, Decor, Lighting, Music, Scent, Refreshment, Rest Rooms, & Other Ambiance Factors.
- Signage, Storage Space & Fixtures, Merchandise Handling/Processing Equipment, Office Facilities & Equipment, etc.
- Projected Schedule & Time-Phased Plan for Start-Up & Operation
- Critical Risks & Assumptions (if applicable)
- Safety & Security Considerations (as necessary)
FINANCIAL PLAN:
- Sources & Amounts of Start-Up/Operating Capital
- Methods of Fundraising to Utilized
- Financial Assistance Being Requested
- Start-Up & Initial Operating Budget
- First Three Year Financial Forecasts by Quarter:
- Sales, Profit, & Loss
- Cash Flow Projectons
- Quarterly Pro Forma Balance Sheets
- Anticipated Break-Even Point
- Amortization/Depreciation of Assets
- Debt Service & Loan Repayment Plan
APPENDICES & SUPPORTING DOCUMENTATION AS APPROPRIATE |
