비지니스 관련 대화의 에티켓 > 에티켓선생님

Relationships & Communication

. South Koreans prefer to do business with people with whom they have a personal connection.
. It is therefore crucial to be introduced by a third-party.
. Relationships are developed through informal social gatherings that often involve a considerable amount of drinking and eating.
. Individuals who have established mutual trust and respect will work hard to make each other successful.
. South Koreans treat legal documents as memorandums of understanding.
. They view contracts as loosely structured consensus statements that broadly define agreement and leave room for flexibility and adjustment as needed.
. Under no circumstances insult or to criticize in front of others.
. Sensitive matters may often be raised indirectly through the intermediary that first made the introductions.
. South Koreans are extremely direct communicators. They are not averse to asking questions if they do not understand what has been said or need additional clarification.
. This is a culture where "less is more" when communicating. Respond to questions directly and concisely.
. Since there is a tendency to say "yes" to questions so that you do not lose face, the way you phrase a question is crucial. It is better to ask, "When can we expect shipment?" than "Can we expect shipment in 3 weeks?", since this question requires a direct response.